Project Description
Challenge
Samuel Son & Co had been around for over 150+ years. They needed to establish a strong brand identity and above all, a marketing department. Having acquired many small businesses along the way, the marketing department needed to harness a consistent brand across all locations.
Strategy
Using materials developed by the agency, the design needed to work with all manufacturing units.
Approach
A consistent design was established that accommodated all manufacturing units. It was functional and sales associates were trained on the use of materials provided.


